The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an an integral part of traditional marketing and business. It seems like the topic of funnels in Internet-based business is becoming more popular.
Truth is, people want to learn more about this strategy for marketing and how they can apply it in their marketing efforts on the internet. Read on to learn more on the sales funnel to ensure Internet marketing successful.
What is the Sales Funnel?
A marketing funnel doesn't necessarily mean the concept of a funnel. The reason for using the word "funnel" to describe this concept of marketing is to help visualize and explain the sales process from beginning to the conclusion. The funnel is a clear comparison because it permits potential customers to be "Unqualified prospects" at the top and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects"; these are folks who could need your products or services however, you've not yet contacted them. There will be a lot of offers and sales activities later and you'll have people who have purchased your product or service.
Another reason why the idea of the lead generation funnel works is that it allows you to monitor your potential prospects actions throughout the expanded sales process. It's possible to forecast the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified throughout the process.
A sales funnel will help you see where your sales process fails or succeeds, or whether your campaign is not getting enough customers. This information can help you decide what your primary focus is and the best way to keep sales at the right amount. It is a tool to monitor and evaluate the sales process of your customers.
The Sales Funnel Top, Front or End
The uppermost part of your sales funnel will be the most active area of your process and requires the most consistent testing. There are virtually endless front-end strategies limited only by your creativity and resources.
The primary objective of the front-end is going to be to attract potential clients and turn to buyers later on in the selling process.
The prospective client becomes "qualified" once they opt-in or sign up for something you provide. This is when of the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead because they have taken an action that actually demonstrates they have the potential to buy your product or service.
Your front-end should be able to bring specific traffic to your site or blog. PPC adverts, articles marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all excellent sources.
There are numerous tools that can be used to "qualify" those who are "Unqualified Prospect". One of the most efficient methods is to use an online squeeze page, where you can offer something of value that is relevant to your service or product which people can receive at no cost or at a drastically reduced price in exchange for their name and email. The products offered vary from newsletters, video, ebooks, e-mail courses as well as related reports.
We can see that the front end is where people are attracted to your sales funnel. What about the reverse-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back or bottom of your sales funnel is the place where most profits and sales are generated. It is also where you'll discover the most expensive products. These products would all be suitable for the same market, but they are delivered in different formats, such as audio, video and live interactions.
The major difference between the front and back-ends lies in the kind of client as well as the cost of the product/service being provided.
It's true that only a small percent, say 1-2% of the overall number of folks who enter your front end, will be at the back end. It's okay, because this tiny segment will be investing more money.
It is evident that, although front-end products and services may be priced at less than $100, back-end products and services are typically priced in the 100s or 1000's. The bottom or back-end of the sales funnel is your main source of income for an Internet company. This is also the most reliable part of the selling process.
As I mentioned in the past, the sales funnel can be as flexible as your creativity and resources allow.
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