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What is the Difference Between an Insurance Broker and an Insurance Agent?

Sep 6

Insurance agents and insurance brokers both have valuable roles to play when it comes to purchasing insurance. But what exactly is the difference between these two important professionals? In this article, we will explore the difference between an insurance broker and an insurance agent and look at what benefits you can get from working with a broker.


Understanding Insurance Agents

1. Definition of an Insurance Agent: An insurance agent is a professional who works on behalf of an insurer or a single insurance company. They are essentially the “face” of the company and try to increase sales for them by selling policies on their behalf. The agent is also responsible for helping people understand the coverage and options available to them and helping them decide which policies fit their needs best.

2. Limited Product Range: An insurance agent typically only offers products from one insurance company. As a result, they are limited in what they can offer in terms of coverage, discounts, and other attractive features.

3. In-Depth Product Knowledge: The upside to this limitation is that since the agent is only offering policies from one company, they are able to develop an in-depth understanding of the company’s products and services. This allows them to provide customers with more tailored advice and better customer service.

4. Commission-Based: Insurance agents are typically commission-based, meaning they receive a commission for every policy they sell. This system encourages the agent to sell as many policies as possible, so they may not necessarily be giving you the best advice for your situation.

5. Client Advocacy: Insurance agents represent the interests of the company they work for rather than the customer. This means that while they may be able to provide helpful advice, they don’t necessarily have your best interests in mind.

Understanding Insurance Brokers

1. Diverse Product Range: Insurance brokers are independent professionals representing multiple insurers, unlike insurance agents. This gives them access to a wide range of products, and they can shop around to find the policy that best suits their needs and budget.

2. Objective Advice: Since they don’t represent any one insurer, brokers can offer unbiased advice and recommend the best policies for your circumstances without bias.

3. Fee or Commission: Insurance brokers charge a fee for their services or may take a commission from the insurer. This means you are less likely to feel pressured into taking out a policy and can decide what is best for you.


4. Personalized Service: Insurance brokers get to know the individual needs of each customer so they can give personalized advice and provide tailored policies that meet their clients’ exact requirements.

What are the Benefits of an Insurance Broker?

Having an insurance broker by your side can be invaluable as you compare different policies and coverage options. With their knowledge and expertise, they can help you find the most suitable policy at the best price. Brokers also do all the legwork for you, making the whole process of purchasing insurance much faster and simpler. They can also integrate different insurance policies to create tailor-made packages that give you the best bang for your buck.


The choice between insurance agents and insurance brokers ultimately comes down to personal preference and needs. While insurance agents can provide in-depth product knowledge and a personal touch, they are limited in what they can offer. On the other hand, insurance brokers have access to a wider range of policies and can provide impartial advice. Whichever you choose, make sure you do your research before signing up for any policy.