4 Tips To Promote Your Business Online If You Are On A Budget
Originally written by Anna Jordan about Small Business
Thousands of new companies were founded in the wake of the Covid-19 pandemic. According to the latest research from GoDaddy, one in five respondents in 1,000 micro businesses has gone online for the first time. One of the most common problems for businesses is applying on a tight budget.
GoDaddy has teamed up with Beth Tweddle, an Olympic gymnast turned entrepreneur, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business master class. The virtual master class promoting your business online for next to nothing is designed to help entrepreneurs maximize the reach of their website and social media output.
Here are four tips to help you apply online, as explained by Louis Brightman, Customer Care Guide at GoDaddy.
Get your website basics right
First, design a website that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 percent of people leave your website without buying or leaving their data – almost 99 percent for most.
Is it clear that you are better than the competition? Could you add more information to your blog or homepage? Do you have a FAQ page? ‘Don’t leave anything unsaid,’ said Brightman, and ‘do it [the above] before putting money behind your website. ‘
It is also worth thinking carefully about the main image and navigation of your website. The right image can tell your audience more about your business. For example, the vegan cake company Magpye has pictures of cakes throughout the process to let the user know that they are handmade. Structure your navigation based on your customer’s journey through your website. Give your user measures to complete the experience. This could be when you close a sale, join a community, or leave a review.
Look for three main keywords for your website that are critical to your business and why people might visit you. Brightman briefly talks about short tail and long tail keywords. If you are a landscaper, “garden” would be an example of a short tail. ‘Garden pond installation’ would be a long tail. Read more about Why You Should Focus On Long-Tail Keywords to Boost Your Small Business Blog Posts in 9 Tricks.
It doesn’t stop there. You need to keep checking your keywords. “Make at least seasonal changes,” Brightman said. If you are a landscaper this may include pictures of recent work.
GoDaddy offers a website maintenance service. When they make changes for you, they update your SEO as well.
“The website is the customer’s first point of contact,” said Tweddle. “Whatever your website represents is how your business looks.” She makes sure that the website for Beth Tweddle Gymnastics is customer friendly, lively, and colorful. Although the website is primarily intended for parents, the customers are ultimately children.
It must also be easy to navigate as the website hosts customer accounts. Customers also use it to log into their account and change details like their child’s age group and class times.
Use blogging and social media to reach your audience
The first question you should ask is, “What are you doing to make social media users want to be part of your community?” This could be something like a competition or a giveaway. Encourage users to share, tag, and like your post for something in return. Successful companies do this regularly. Always include a link to your product or website in your social media posts.
Depending on where your target audience is, you might consider paying for posts on Facebook, Instagram, and / or Google.
With Facebook and Instagram, it’s important that you set your goal. Focus most on the “awareness” part of the preference – this includes target age, gender, and interests. Brightman warns you that you don’t know your audience right away. There will be regular reviews that tell you where your audience is. You can set your budget and schedule. You might just pay for the number of people who click on your ad. Ad sequencing on Facebook targets the same people who have seen your ad.
The average click rate (click-through CTR) on Facebook is five percent. Even a very good ad has a click-through rate of up to 15 percent.
Once you’ve experimented it will become clearer who your audience is. You don’t have to target a specific platform as it is popular. “It depends on who your target audience is,” said Coupland. “I know a lot of old women who are not on Facebook or Instagram, but on Pinterest.” He added that LinkedIn is best for business people: “I made a time-lapse video [of a product being made] and put it on LinkedIn – it’s blown up. ‘
“We use Facebook, Twitter, Instagram and Linkedin,” said Tweddle. ‘We use Instagram and Facebook for paid ads – they’re great tools for targeting customers. I use Linkedin for employees and Twitter for organic posts and linking with schools. ‘
Using a blog to sell also improves search engine optimization. Each blog can contain 1,500-5,000 words with your above keywords. This blog can serve multiple purposes as it can educate customers and it gives Google more content to find on your website. Ideally, run your competition on your blog as well. Make sure you run it across all channels.
> See Also: 6 Tips For Creating Content That Impresses People and Google
Find influencers and use a mailing list
If you are interested in influencer marketing, make sure that the partners / influencers you work with share your values and interests. Buzzstream and YouTube are great places to find influencers. You can base Buzzstream searches on your keywords and other metrics.
Make your mailing list your insider group. Give them exclusive offers and let them know about your company’s activities. The more special you treat your inner people, the greater the chance your list will grow, Brightman said. They also have their own networks that offer more room for growth.
It’s worth mentioning what your mailing list group gets on a page on your website to get new people to sign up. Always give users the option to log in.
Understand and get results with Google
Use Google My Business to drive growth. It’s free to set up, like a Facebook page. Use Google Trends to find out which key terms are trending related to your business. In the meantime, Google Analytics will use demographic data to tell you who visited your website, what links they clicked and how long they spent on that page.
If you’re having problems with social media targeting, go with Google Ads. “Everyone uses Google,” said Brightman. “It’s not about the person, it’s about what they’re looking for.”
As you have gathered, many of these tips are related. Regardless of what content you’re running, make sure to target your social media, blog posts, Google Ad activity, and websites so that everything is consistent. “Think of it as a big circle,” said Brightman.
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4 Tips To Promote Your Business Online If You Are On A Budget