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According to a new study by Microsoft Surface, published today by Microsoft Surface, UK businesses are at risk of a creativity crisis due to workplace cultures stifling innovation. Uninspiring workplaces (41 percent), a stressful atmosphere (34 percent) and the lack of suitable spaces for focusing and thinking alone (28 percent) were identified as the main obstacles to creativity.
Two in five employees surveyed (40 percent) say that creativity and innovation are neither encouraged nor rewarded in their workplace – although creativity will be one of the three most important skills workers need to be successful by 2020, according to the World Economic Forum.
The study, which reveals the views of more than 1,100 workers, found that nearly three-quarters of respondents (73 percent) consider themselves creative but the demands of the modern workplace need rethinking, with symptoms such as overwork and stress affecting our skills Addressing problems and generating good ideas that could ultimately lead to a crisis.
Half of employees (50 percent) feel least creative when they are tired, 45 percent when they are stressed, while existing workloads (39 percent) and organizational processes (32 percent) are also cited as barriers to employee creativity were.
Respondents also felt that their organizations were doing little to address the impending crisis. While 49 percent of employees think that learning new creativity skills would help them to be more effective in their role, three quarters of employees in the UK (75 percent) say they have not offered any training to develop these skills in the past two years has been.
"Any company that believes creativity is the privilege of a few executives is missing out on huge growth opportunities," said Ryan Asdourian, director of Windows and Surface, Microsoft UK.
“Creativity is everywhere when you know where to look, but as with all skills, it needs to be nurtured and given the right tools. Organizations need to do more to provide employees with the right work environment for different tasks and the flexibility to leave the office to encourage their creativity. This study shows a clear lack of investment in innovation and creativity training, which is particularly alarming when we consider the potential impact on the UK economy.
“The service sector is vital to UK GDP. Its success is based on our ability to solve problems in new and innovative ways. If UK companies fail to find ways to encourage creativity in the workplace, they run the risk of falling behind. "
Scenarios in which respondents felt best able to exercise creativity and problem-solving were when they had time for themselves (42 percent), took a walk (26 percent), or took time outdoors (21 percent) .
Asdourian summarizes: “Helping people and workers improve their creativity is vital to the future of the UK economy and many companies and workplaces are not yet set up to reward or nurture these skills. To stimulate innovation, employees must be equipped with the right training and tools – including devices that allow employees to work where they are most creative and yet collaborate effectively. different office space for different types of work; and a work-life balance that allows them to think through problems. These tools enable companies and the UK economy to take advantage of a creative workforce. "