For this reason, robo-advisors are aiming for a “hybrid” model as the industry crosses the $ 460 billion mark

Since launching more than a decade ago, robo-advisors – online investment services that provide financial advice based on algorithms – have grown into an industry that managed $ 460 billion in 2020.

That is an increase of 30% compared to 2019.

Some analysts believe that robo-advising will become a $ 1.2 trillion industry by 2024.

“Investors have historically had two ways to manage their investments. They could do it themselves through an online broker or work with a financial advisor,” said Brian Concannon, head of digital advisor at Vanguard.

“Now, with the advent of robo-advisors, there is a third option which is to combine the benefits of professional money management and advice with the convenience of an all-digital application,” he said.

The sudden rise of robo-advisors was made possible by the massive interest and support from Millennials and Gen Z. According to a recent survey by Vanguard, millennials were twice as likely to use a robo-advisor to invest as young baby boomers.

“I believe there are things that technology or algorithms can do better than humans,” said Taylor Crane, a robo-advisor client. “And I have no problem trusting software that does that.”

Skeptics don’t expect robo-advisors to completely replace human advisors in the near future.

“Of course there will always be a human element missing,” said Jason Snipe, chief investment officer at Odyssey Capital Advisors. “My problem will always be the emotional response. Take a situation like last year when we’re going through Covid-19 and the markets are moving dramatically. … you can’t talk to the technology, can you?”

To counter this, many robo-advisor companies, including Betterment and Vanguard, are offering the option of hybrid services that combine both human and digital advice.

“”[Some] Investors we see are asking for confirmation from a financial advisor, “Concannon said.” So it is an incredibly long way for these investors to be able to pick up the phone and have a video conference with a financial advisor to discuss their needs and wants to give them the peace of mind they so desperately need. “

Time is on the robo-advisory industry’s side as technology continues to improve and younger generations accumulate more wealth.

“I think a combination of the two is likely the direction we are headed in the future,” said Snipe of Odyssey Capital Advisors. “I think the robo-room has room to grow. I think it will obviously modify and change and become even more sophisticated.”

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