Trevor Lawrence signs a multi-year memorial rights deal with fanatics
Trevor Lawrence is the favorite, ranked # 1 overall on the NFL Draft, and wins a contract valued at nearly $ 37 million.
Ezra Shaw | Getty Images Sports | Getty Images
Add fanatics to the sports companies partnering with quarterback Trevor Lawrence.
The e-commerce giant announced a multi-year deal on the rights to Lawrence’s collectibles on Friday, the day after the 21-year-old Clemson star was selected as number 1 on the National Football League draft. Fanatics will be selling autographed Lawrence items from his time at Clemson and now with the Jacksonville Jaguars for the NFL. Financial terms of the agreement were not specified.
The fanatic memorabilia list includes NFL quarterback Tom Brady, National Basketball Association striker Zion Williamson, and WNBA star Sabrina Ionescu.
“I’m very excited to be joining the Fanatics team, especially since they are based here in Jacksonville,” said Lawrence in a statement, adding that he “wants to give fans even more access to the game through memorabilia and exclusively signed items.”
Victor Shaffer, executive vice president of Fanatics, added, “We look forward to providing fans in Jacksonville, Clemson and beyond with an unparalleled shopping experience and opportunities to celebrate both his college days and the beginning of his NFL career . “
The Fanatics deal is officially Lawrence’s first as an NFL player, but it’s already tied to companies like sports drinks maker Gatorade, Adidas, and a cryptocurrency company, Blockfolio. After Lawrence was drafted, the company presented him with $ 25,000 that was held in a crypto account.
Quarterback Trevor Lawrence prepares for a throw during Jordan Palmer’s QB Summit NFL Draft Prep at a park on January 25, 2021 in Orange County, CA.
Aubrey Lao | Getty Images
The Jaguars turn to Lawrence to revive a franchise that has only made the playoffs twice since 2007. The club sacked coach Doug Marrone, who last led the team to the postseason in 2017 and replaced him with longtime college coach Urban Meyer.
Lawrence was the first of five quarterbacks drafted in the first round. The New York Jets, followed by BYU’s Zack Wilson, and the San Francisco 49ers designed Trey Lance of North Dakota State with the third overall win.
Chicago picked Ohio State’s Justin Fields 11th overall, and the New England Patriots ranked Alabama’s Mac Jones 15th. It’s the sixth year in a row that at least three quarterbacks have been drafted in the first round.
The NFL draft will continue over the weekend, with rounds two and three on Friday and four through seven on Saturday.