Win the chance to sell to China with Alibaba

Alibaba Group’s Pitch Fest offers small businesses the opportunity to expand their market into China

Alibaba offers UK small businesses the opportunity to help expand their market into China.

Alibaba Group’s Tmall Global, the largest cross-border e-commerce platform in China, today announced the launch of the UK and Irish editions of the Go Global 11/11 Pitch Fest. The event gives small and medium-sized businesses the opportunity to quickly get to the world’s largest shopping event, Alibaba’s 11/11 Global Shopping Festival.

Eligible brands can register to present their products to an Alibaba panel of experts for valuable advice on expanding their business in China. Selected companies also receive marketing advice and are pitched to famous Chinese influencers.

Following the success of Pitch Fest 2020, it will open to UK and Irish businesses for the first time. More than 31,000 foreign brands took part in the 2020 event, 2,600 of them for the first time on November 11th. During the 11-day period, US $ 494 million worth of goods were sold by UK companies, showing strong demand for UK products from Chinese consumers.

All brands that apply receive a subsequent individual consultation with a Tmall Global Expert and a tailor-made report on the market opportunities with valuable advice and tips to expand their brand worldwide and in China. The feedback and report will be tailored for each company to provide guidance for future expansion into China.

Brands that have recently joined Tmall Global include Holland & Barrett, Sweaty Betty, Rude Health, Jo Loves, Creed, Molton Brown and Child’s Farm, among others.

Am i eligible?

Tmall welcomes applications from small and medium-sized businesses based in the UK and Ireland, including:

  • Be ready for e-commerce (i.e. unique product code (UPC) for every product, have pictures and detailed product descriptions)
  • Have a unique selling point or brand story
  • Have dedicated staff working with the Tmall Global team to set up and sell in China
  • You have a recommended minimum annual turnover of £ 3 million
  • Registered as a British or Irish trademark with Companies House / CRO Ireland with a registered British or Irish trademark
  • Have the option to export

How do I enter?

Apply using the form on the Go Global 11/11 Pitch Fest website.

The deadline is July 16, 2021 and the Pitch Fest will take place virtually from July 17 to 31, 2021.

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